What do you dislike doing the most?
Most owners of small businesses are a Jack of all Trades. I am, too – but I know my strengths and weaknesses, and I know what I like to do, and definitely what I don’t!
But you? You're likely doing almost everything yourself because you have to. This might be because you can’t afford to hire someone do it for you. Or because you perhaps don’t trust anyone else to do it right – after all, they’re not financially nor emotionally invested in it. Right?
But you can’t do it all. Not if you want to grow your business, and keep yourself both healthy and sane. How many times have you felt the strains and stresses that come when you're spreading yourself too thin? When you're pulled in a gazillion different directions at once?
At the end of the day, there really are only 24 hours in that day. And you can’t work every single hour. No matter how much you may want to, you can’t. Something will give, eventually, so perhaps it’s time to look at it a little more dispassionately.
What do you hate doing the most? What takes up just a little bit too much of your time?
Is it the general administrivial tasks, those essential but “mundane and uninteresting” tasks that you have to do?
Is it posting to your social media platforms?
Writing a blog?
That customer newsletter?
Or your accounts, perhaps?
Whatever it might be, you can hand that over to a Virtual Assistant. At the end of the day (that very long day), you can outsource all of the above and more to a VA. I’ll take an educated guess that what you earn, what you charge your customers, is a fair bit more than what you might pay for a VA. If you’ve a moment or two, here's what I wrote last year about the costs of hiring a VA compared to putting someone on the payroll.
So... Just think about outsourcing. There are VAs who specialise in all, or some, of those tasks listed above. There are VAs who are more generalists – a Jill of all (or most) Trades – and can offer you a more rounded support. And you don’t need to hire just one VA.
Have a conversation with one or two. See what she can offer you in terms of support, what her experience is, what her experiences ARE as that should show you how she might tackle conflicting deadlines and tricky situations. If you like what she says, try her out with a task or two – not only how she might do them, but how you are with handing stuff over and, more importantly, perhaps, how you get on with each other.
How good would it be if you no longer felt pulled in multiple directions? How good would it be if you knew you could get on with ABC and your Virtual Assistant got on with XYZ?
There are many reasons why you might not want to consider outsourcing but, honestly, there’s a good few more why you should.
First and foremost, finances. I refer you back to my point (and earlier blog) above on value for money.
There are trust issues, too, I expect. Well, that’s built over time. Sometimes, if you’re lucky, you will just “click” and away you go. But the more you work together, the more you know you can ease up on the reins and even hand them over.
You don’t have time to find someone. Believe me, give it a day and we will give you back a week or more. You will end up not only saving time, but money.
Standard of work? They won’t be as good as you. Quite possibly, in some areas, but not in others – and not where it might count. Most VAs I know have come from a corporate background. A good few, like me, have worked at management, executive, and Chief Executive level. We know that quality counts and slipshod work is not acceptable.
We won’t care about your business. Hmm. Well, looking at it from a purely selfish point of view. Your business success leads to our own business success. We may not be as emotionally invested in your business as you are, but we will still want it to succeed. Plus, for me, it’s a personal thing – loyalty. Whether that’s to whatever name was on my salary cheque at the end of the month, that allowed me to pay my mortgage, enjoy the things I liked, I was never just a “the job’s a job” person. I take it personally. I will take your success personally, as I would take my own.
The majority of people who ask what I do still look a tad confused when I say I’m a Virtual Assistant, running my own business. Simply saying “Freelance PA” afterwards usually takes care of that. But we’re becoming less of a curiosity and more well-known. More than a few of us have our own website, blog, social media pages. These things not only get our own names and businesses “out there” but promote the awareness of VAs in general.
But let’s go back to my original questions. What do you dislike doing the most? What takes up just a little bit too much of your time? Give me a call. See what I can do for you – help you focus on what you do best, and leave the rest to me.
Image by Peggy und Marco Lachmann-Anke / Pixabay